We use cookies in order to be able to offer you a better online experience. By using our website, you agree that we may place cookies on your device. Data Protection Declaration hide hint

Logistics for confectionery products

Confectionery products are still the bestselling products in Europe

Chocolate, candy floss, ice cream, chewing gum or pastries — these foodstuffs belong to a large range of confectionery products. At the 18th International Sweets Business Forum, visitors will be able to find out what trends are popular with the young and the old, and what other developments the confectionery industry has to respond to. Sweets Global Network is organising the business forum at the Ritz-Carlton Hotel in Berlin from 22 to 24 November.

This event will bring together over 500 guests from industry, retail, service and supply sector where the focus will be on its main theme "Confectionery caught in the generation gap". The primary focus in 2017 is on the young consumer, because they uniquely symbolise like no other target group how humans have changed. They constantly seek new buying experiences as a result of technical advances and digitisation, and thus break up the existing business structures. These new needs and behaviour have an impact on marketing, leadership culture, and the developments in the retail sector. Berlin is the venue for the business forum.

© picsfive - Fotolia.com

Export world champion in the confectionery sector

Generally speaking, confectionery has always been of great importance to Germany. For more than 42 years now, Germany remains the leading exporter in the confectionery industry. The export of confectionery products represents an important segment in the industry. This is because sales growth is generated almost exclusively abroad. "80 percent of the total exports (confectionery) from Germany are destined for EU countries," says Solveig Schneider, spokeswoman for the Association of the German Confectionery Industry (BDSI). The reasons for this are the large number of producers and a favourable pricing compared to the rest of Europe. German confectionery products are imported especially by France, Great Britain, the Netherlands, Austria, and Poland.

According to BDSI, an association with 200 member companies, a total of 50,000 employees produced more than 3.7 million tonnes of sweets in Germany last year. This resulted in a sales volume of 11.7 billion euros. The German confectionery industry alone has produced more than one million tonnes of chocolate products. According to the information provided by Germany Trade & Invest, Poland, by comparison, produces around 700,000 tonnes of confectionery products every year. However, the trend has been increasing in the neighbouring country to the east, as Polish manufacturers are making investments to strongly increase their supply in foreign markets in the future.

European comparison: German confectionery products are the cheapest

According to a survey conducted by the Nielsen Research Institute in 2015, Germany has the lowest selling price for confectionery products in Europe. In Norway, chocolate products, snacks, ice cream, and similar products are about 120 percent more expensive. Sweets Global Network came to this conclusion after it conducted a study on the European confectionery market. Similarly, the price for confectionery products is significantly higher in other Scandinavian countries, Switzerland, and eastern European countries. The Netherlands is the only other country where you can buy confectionery products which are as affordable as in Germany.

According to BDSI, it is therefore hardly surprising that every German consumes more than 30 kilograms of confectionery each year. According to the information portal for industrial food processing, personalised products were a major trend last year. Products which were particularly popular were muesli and chocolates prepared according to original recipes, pralines with names printed on them, and various products from a 3D printer. Vegetarian and vegan sweets, products with less sugar, and sugar-free products continue to be popular among consumers.

"Consumers can choose from a very wide range of different products, so they can plan their diet according to their individual needs. Irrespective of all efforts to find new recipes, in the end it is the consumers who ultimately decide as they will only buy products they want to consume," says Solveig Schneider. In general, the use of sustainably produced raw materials such as cocoa continued to gain in importance in 2016 for the production of confectionery.

Challenges facing logistics

However, new customer requirements not only lead to changes in production, the logistics sector also has to adapt to the needs of the customer. According to the information portal for industrial food processing, the demand for individually packaged products in larger containers continues to increase. The diversity of product packaging and its nature pose particular challenges for logistics specialists in the confectionery industry.

As food logistics specialist, the Nagel-Group, among other things, has been handling the warehousing for a major German confectionery manufacturer since 2010. The business is determined by high seasonal and volume fluctuations. Short response times are therefore essential for a smooth operation, because it is not uncommon that product ranges have to be adapted at short notice.

Headerphoto: © stockphoto-graf - Fotolia.com

18th International Sweets Business Forum 2017

Date: 22.11.2017 - 24.11.2017

Topic: "Confectionery caught in the generation gap"

Organiser: Sweets Global Network

Venue: The Ritz-Carlton Hotel, Berlin

Recommended by the editors